Soft Geometry, a duo of designers based in California, with an impeccable taste for colours and textures they bring a cool elegant mood to the Design scene in America. Today we share with you a little interview we did with them. Remember to follow their social media pages if you like their vision and products.
When did you guys met? Did the idea of working and designing together came right away?
We met in college. We were both got our undergraduate degrees in product design and did not immediately click or work together. By a lucky accident we collaborated on a very last minute project and we realized we had an amazing time doing it. That lead to more collaborations in the future and we eventually ended up going to grad school together at Savannah College of Art and Design (Palaash – MA Industrial Design and Utharaa MA Furniture Design) and had the grad school experience of our dreams. We were stubborn in wanting to explore every project together and were able to consistently hit a stride where we pushed each other, and our individual projects became more successful, exciting, and fun because of our collaboration. A
few months before graduation in 2017, we knew we had to start and build something together where we continue to learn, explore and hopefully have a lot of fun!
We saw that you both studied and work from the US, what can you tell us about the design scene in America today? We saw that Miami just had one of, if not its first edition of a design fair and the design culture is in many ways is growing a lot.
We are still newbies in America, so we are still taking in and constantly amazed by the ‘design scene’ here. If anything, we are seeing more and more exciting risk taking – with design, materials and concepts and a consistent perseverance by new talent to make break throughs in a large and difficult market that is attached to an often unstimulating utilitarianism. The growing numbers of design fairs, trade shows, makers markets across the country are proving great cultivators to inspiring more talent, drawing more interest and growing the culture around design. We were astounded by the incredible reach and opportunity to discuss and connect with an engaged audience and with other designers at our first show at Wanted Design, Manhattan last May. There is a lot happening and it is electrifying!
Which city do you see design developing the most a personal “design identity”?
Our judgement is biased of course but our favorite up and coming design city is Savannah, Georgia. It is a magical concoction of old architecture spread over quaint squares and sprawling parks, inhabited by a vivacious and diverse young population of art and design students and increasingly sprinkled with creatives who are shaping a budding design culture.
Have you guys considered having a showroom or exposition in any design week? Were are you willing to take your products first?
We were incredibly lucky to be selected for LaunchPad, a platform for new designers to show at Wanted
Design, Manhattan during New York Design Week. It was our first show and we are so happy to have had the opportunity to be a part of it. It was exhilarating and rewarding to be able to showcase and discuss our work and be amongst great talent. Now that we have completed our first show, we have a long list of shows that we hope to participate in! Hopefully we are able to grow and move our ideas, products and the business to have the opportunities to do so.
What are your thoughts on concepts like Milan Design Market, opening up Milan Design Week to young and foreign designers hoping to democratise design?
We love the idea of the Milan Design Market! Design Week in Milan is a mecca for the most exciting work in design from around the world but it is often very challenging for new and emerging designers to attend or take part in the show. Concepts that feature fresh talent and give them the opportunity to be immersed in the Design Week experience can be an incredible fertile ground to cultivate the next generation of design leaders. To have a platform to connect with a design audience and to be able to sell to them would be a priceless opportunity to any young studio.
Can you tell us some of your favorite designers and what's captivating about them?
Marcel Breuer from the Bauhaus movement is one of our all time favorites for the consistently new but simple sculptural quality that he successfully brought to every object he ever designed from utensils to furniture to architecture. His ideas were singular but inventive, he was innovative and limitless with this experiment of materials, and he worked outside of conventional proportions, all of which are ideals that we hope to go by as we grow our design practice.
The list is long but the radical ideas and forms of Ettore Sotsass from the Memphis movement deserve special mention. The use of pink by Mexican architect Luis Barragan is another instance of works that has surprised and inspires us.
Of our favorite designers from today, we are fans of the New York based studio Egg Collective who consistently deliver on reinterpreting the most known furniture archetypes with subtle but genius detail that make them entirely new and wonderfully modern.
Do you use a lot of technology during your process or do prefer to keep design more analog?
Our process is simple – to make the idea, the concept scribbling on paper with pen and then to perfect it on a computer with 3d modeling. We use the same principle when it comes to manufacturing our products, where we try to marry handcrafted parts with factory made parts, and locally sourced materials with industrial ones. We hope this balance keeps us inspired and efficient.
Going a bit a away from the design topic, what trends do you see in the world that you consider important or worth of attention, it might be music, film, video games or arts, whatever you guys consider interesting and worth sharing with us and the world. What are some personal favorites of yours in this fields?
One of the founding global movements that inspire us is a quite lean towards having a more compassionate tone, to employing a softer touch and to being more feminine. We see this across media like films, music and art, there is a growing rejection of the heroic, definitive, overpowering and macho and instead a nod to community, abstraction and acceptance. It will be interesting to see as this grows, becomes more and more evident and hopefully it will be what cures the world of its indifference.